Mars Men is a direct-to-consumer testosterone support supplement built around men who feel like their energy, strength, and vitality have quietly slipped away, and positions itself as the natural solution to reclaim it. The core design challenge was establishing a visual language that felt distinctly masculine and premium without tipping into cliche.

From there, I applied that system across the full email ecosystem and established a recognizable and strong brand for their email marketing audience.

Designed at Homestead Studio.