Healthy Roots Dolls : Social assets
As the Junior Art Director, one of my main responsibilities were to collaborate with our content creator to develop branded assets that aligned with our company's image and resonated with our target audience. These new projects have been initiated for the first time as a part of my personal growth within the company, allowing me to showcase my creativity and design expertise. By creating visually appealing and eye-catching assets, I aimed to capture the attention of our followers and encourage them to engage with our content on platforms such as Instagram, Youtube, and TikTok. Through strategic design choices, I hoped to maximize our reach, foster a sense of connection with our audience, and ultimately increase engagement on our social platforms.
social graphics
Original social graphics used to promote special events such as launches, cultural trends, and major moments.
Programs used : Sketch, Adobe Photoshop
social filters
Original filters created to boost engagement and spread curl power!
Programs used : Sketch, SparkAr, Effect House
youtube intro clip
Programs used : Procreate, Adobe AfterEffects
Sound on for full effects!
Instagram reel covers
Programs used : Sketch, Adobe Illustrator